Tandem - Design and the Orcasio-Cortez Campaign

  • Communication born out necessity. Doesn’t seem like a certain class
  • Modern deity
  • Union badges
  • Sol invictus and lady liberty. Farm workers and the Chavez painting. Deification
  • Landmarks for the Bronx/queens
  • Candidates and campaigns are in prototype until they win
  • The brand started to represent her and she the brand. Growing into that ideal
  • Dolores huerta
  • Shearing type. Using a sans serif. Makes it easy for people to play with and incorporate. It’s not a refined feeling that can’t be cut out of paper
  • Worry of celebratization candidates as general. Now it’s just going to be hyped up brands. But they felt in line. Her social media usage is authentic
  • They can see a world where celebrity in running for office results in kick backs in the influencer generation
  • Campaign in poetry. Govern in prose
  • Tandems goal is to create a tailored outfit that a politician wears aka brand and nothing else. It’s painful to wear but something they can’t take off
  • discomfort with murals and this disembodiment of self image. She found it unsettling
  • If I had a design system. It’d have to be one where you assume only a paint brush/fat marker can be used. And the mark had to be something you could cut out of cardboard