“Rams” Documentary Takeaways

  • design must consider its construction
  • it’s not the machine we should start from but the landscape it’s in
  • you escape mediocrity through collaboration with individuals who ask what should the world look like in 50 years
  • water tank rail car
  • the braun design team was always ending up in jazz cellars in the evenings
  • his response to the bigger logo battle with the CEO. You don’t introduce yourself to a rook shouting your name. Its irritating to everyone looool
  • rams consistently tried to correct the record. He was being attributed with work that was done by colleagues he’s but it seemed the public wanted a face to associate with the movement. He kept when available suggesting the groups of people who did work.
  • rams 10 principles. 1) good design come with the tech change. 2) ignores anything non functional. 3) is beautiful. 4) explains itself best. 5) unobtrusive and leaves room for self expression. 6) honest. Not being more valuable than it really is. 7) long lasting. 8) nothing arbitrary to respect the user. 9) respects the environment. Don’t cause visual pollution. 10) as little design as possible. Back to purity.
  • less would be better everywhere
  • his work always sits in the background. never tries to gain attention. is invisible
  • by not applying varnish the quality of wire and pipe work improves. They know there is nothing that will overlay their work
  • he can’t let go of the making the predecessor to the Walkman
  • this generation of designers doesn’t say good/bad. It says interesting. What did we lose. What made the critique turn flat
  • all for experiments but at some point forgo the materials for something better.
  • annoyed by the conflation of "design" and "expensive"
  • design needs orientation. I wonder how accessibility to craft changes the standard setting or direction of a craft. Has there always been though? Here have always been chair makers beyond the design realm.
  • pessimistic but a setter for conversation by following generations
  • regret and pain seeing the design profession go from idealistic vision to marketing driven
  • his opinions are solidly set in a framework
  • interesting to think about less is more across cultures and centuries. has minimalism always been a concept held in civilizations? Was it a reaction to something?

thinking about how game of thrones was a sociological show where it shows larger systems tossing heroes around despite their best planning and self-awareness. No one is immune. This is different than the psychologically sole-individual focused show. With design, are we psychologically, individualistically focused? What does it take for the front placement of sociological